Contents:
Part I: 1. ASEAN Business Context 2. The Rise of the Multinational Part II: 3. Organizational Downsizing 4. Corporate Consolidation 5. Human Resource Management 6. Electronic Technology 7. Information Tracking Part III: 8. The Marketing Function 9. Product, Brand, and Pricing Strategy 10. Advertising and Promotion 11. Distribution

Contents:
Part I: 1. ASEAN Business Context 2. The Rise of the Multinational Part II: 3. Organizational Downsizing 4. Corporate Consolidation 5. Human Resource Management 6. Electronic Technology 7. Information Tracking Part III: 8. The Marketing Function 9. Product, Brand, and Pricing Strategy 10. Advertising and Promotion 11. Distribution